Now What?
Whew! It was part challenge; part stress; part surprise and completely rewarding and satisfying.
Thanks to everyone for sharing this first trial with all of us here at TLE. Special congrats to Matt, our Chief Producer; Jamie, our Associate Producer and the folks back in NYC who responded to every emergency…I mean cleverly disguised opportunity. We proved it could be done and we stacked up nicely against the big boys who have been doing this for decades.
Okay, if you count the O.J. Simpson exclusive we did a little better than those who have been doing this for decades. That interview has provided us with a fair share of exposure which is nice as we prepare for our next adventure.
And what might that next adventure be you ask? Simply put; we don’t know yet. We are looking at a few different options. The “Baby Grace” case in Texas and the Denise Lee case in Florida to name a couple. Yeah, I know, there’s that Phil Spector II case out in my homeland California. We have processed and re-processed the possible coverage of PS2 for months. We even floated the idea of covering the case as a bonus to those who would subscribe to watch the case simply to cover our production costs. Why not cover it as our primary case? The fact is:
- Ratings at CTV proved not enough people watched the first version of the Spector case.
- A 4-5 month case does not fit our business plan and would be very risky in light of the limited audience.
- We want to expose a larger audience to new cases whenever possible.
The audience that has expressed an interest in seeing PS2 is vocal and intense so we tried to measure that interest as a pay per view additional trial. The numbers were just not large enough to allow for an acceptable monthly fee. And to cover Spector as our primary trial would mean losing the chance to bring our audience between 4 and 6 new trials. That doesn’t mean PS2 isn’t worth the effort, but we had to make a business decision. Hopefully it is the right one.
So, we will continue building upon the features you find at TLE. Consumer segments and caught on tape moments, plus message boards and our legal news resource are on the way. We appreciate your being here, your enthusiasm and the opportunity to do it again and again.
This first round at TLE is just the beginning.
MJB

